Step on the Gas: 3 Reasons Why Uncertainty Drives Ecommerce Growth
5 min readMar 12, 2021
“Amazing! This is exactly what we want out of this!”
Those are the last words I heard from “Eric.” We’d crafted a plan for him to take his e-commerce brand to the next level, and he was amped to move forward. But then “reality” set in. Eric got cold feet and backed out.